Ryanair analysis of strengths and weaknesses

Ryanair is a flexible company thanks its non-union work force. It would be no exaggeration to say that Ryanair has reinvented short haul air travel in Europe.

Air travel, regardless of the carrier, is vulnerable to geopolitical events and natural phenomena such as earthquakes and volcanic ash disruption. A good SWOT should also look the size of an opportunity or threat and show how these inter-relate with its strengths and weaknesses.

In general, these taxes represent a higher percentage of the price of a short haul ticket than a long haul ticket, making Ryanair potentially vulnerable to recent increases in air taxes in countries such as the UK.

Ryanair SWOT: low costs remain the key strength, even as customer service enhancements take root

Ryanair currently has a team of more than 8, people and expects to carry approximately How to cite this article: The changes have progressively taken root during and it is too early to evaluate their impact. The greater fuel efficiency of the MAX and a higher number of seatseight more than on its s will give Ryanair significant operating cost per seat savings.

As Southwest evolved from the original purist LCC model, for many years Ryanair simplified it further and developed an even purer form. The company has agreements in place with regional airports all over Europe, which guarantee it low airport charges and enable it to offer low cost fares to its consumers.

Whatever the focus is the results will be very individual, even to companies competing in the same sector. For example, the introduction of bag charges was aimed at reducing the number of checked bags, thereby reducing handling costs. The airline industry can lead to many threats.

One manager could see the competition as an opportunity whereas another considers them to be a threat.

Ryanair SWOT analysis – Michael O'Leary's maniacal focus on being the lowest cost producer

What are your success factors for the good Strengths and Weaknesses Analysis set up? How can the competition be surpassed? Ryanair is frequently featured in surveys as having one of the weakest brands in European aviation or even in any consumer business. This would have been a major acquisition of an airline with a different business model, network and fleet and would have consumed significant management time.

To combat against these rising costs, Ryanair has chosen to slow down the speed of their air-crafts, which has added an estimated two minutes onto every hourly flight.

The first low cost airline was Southwest Airlines which began operations in and was profitable only in Oliveira and Huse, Opportunities Our business sector is expanding, with many future opportunities for success. And, while it may sound contradictory, Ryanair has also adopted a form of innovation in not following many of its peers into hybridising in search of higher yields and wider markets.

Key Points SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. Innovation With the possible exception of easyJet, no European airline has done more to change the nature of short-haul flying than Ryanair.

The ideal outcome would be to maximise strengths and minimise weaknesses in order to take advantage of external opportunities and overcome the threats. Apply it at the right level, and supplement it with other option-generation tools where appropriate.

It can be used to "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool.

Ryanair SWOT analysis

Weaknesses Our company has little market presence or reputation. Contrary to expectations, the plans rarely yielded something productive and the associated activities were extremely expensive. The company is also the first airline worldwide to carried more than 5 million travelers in a month and created plan for a new customer service: Any loss of this discipline among competitors could threaten the benign yield environment that Ryanair is enjoying.

Although notoriously cyclical and currently going through a sluggish phase, the European aviation sector remains a growth industry in the medium to long term, by common consensus.

They produced customer services from their 31 European bases. In MarchRyanair accepts the delivery of five new Boeing series aircraft.

Ryanair SWOT Analysis

This gives advantages in terms of fuel efficiency, maintenance costs and customer perception. What area needs improvement? For many people this is a learning process in itself. First of all, even if Ryanair has been able to grow each year since its establishment, its reputation is far from being favourable in most of its markets served — Ryanair is frequently associated with poor customer service, tricky service agreements to increase ancillary revenues e.

One competitive advantage for their competitors is the fact that they serve more convenient locations. The aircraft will be delivered between and and will have seats, compared with seats on its fleet.

German customers flock in their millions to avail of the lowest air fares to and from Frankfurt according to J. The recent evolution of its product and service add new elements to the basis of competition.

Strengths and Weaknesses Analysis

What threats are realistic?Here is a SWOT analysis example (Strengths, Weaknesses, Opportunities, Threats) for a small business working on developing a marketing plan. The small business used in this example is a dog grooming business.

Ryanair's Strengths. Lowest cost base. Ryanair’s cost per passenger is the lowest in Europe by some margin, approximately one third lower than that of dfaduke.coming fuel costs, the difference is even starker, with Easyjet’s cost per passenger 67% above that of Ryanair.

SWOT Analysis

Ryanair SWOT analysis A SWOT analysis is a study which can be undertaken in order to identify an organisation’s, product’s, or service’s internal Strengths and Weaknesses, and also its external Opportunities and Threats. How to handle the "what are your strengths and weaknesses?" interview question.

Includes example answers as well as what not to do when answering this question. How to handle the "what are your strengths and weaknesses?" interview question. Includes example answers as well as what not to do when answering this question. SWOT Analysis SWOT provides a general summary of the Strengths and Weaknesses explored in an analysis of strategic capabilities, and the Opportunities and Threats explored in an analysis /5(1).

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Ryanair analysis of strengths and weaknesses
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